15 October 2024 - Reza, a leading provider of essential hygiene and cleaning solutions, is proud to announce the launch of its new brand logo, marking an exciting transformation for the company. This new visual identity reflects Reza's dedication to innovation, sustainability, and its continued leadership in the hygiene industry across the Middle East.
As part of this transformation, the new logo will be integrated throughout Reza's various divisions, including Reza Hygiene, Reza Animal Health, Reza Chemical Industries, Reza Roma, Reza Paper, and Reza Smart Water. This unified visual identity across all sectors reinforces Reza's commitment to delivering excellence and innovation in each of its business areas, while driving forward its mission to create cleaner, safer, and more sustainable solutions for the future. The new logo symbolizes not only the evolution of Reza as a company, but also the lasting impact it continues to have on industries and communities we serve.
Haydar Alireza, General Manager of Reza Hygiene, shared: "For decades, Reza has been a pillar of excellence, recognized for our commitment to quality and customer satisfaction. As the market evolves, so must we. This new logo is more than a visual update-it reflects our dedication to innovation, adaptability, and a forward-thinking vision aligning with the Kingdom of Saudi Arabia's vision 2030. It's a symbol of our impact on the industries we serve and the broader world we aim to influence. Our new identity reflects the heart of who we are today and where we're heading tomorrow."
The rebrand is part of a year-long transformation aimed at positioning Reza for continued leadership in the industry. Mishaal Alireza, General Manager of Reza UAE, added: "As we expand across the UAE and internationally, this new identity reflects our commitment to being a trusted partner for hygiene and safety. Our dynamic new logo symbolizes our growth, impact, and vision for the future. This refresh aligns with our mission of Pioeering a cleaner, healthier abd safer tomorrow for all."
The new logo was created in collaboration with leading design agency Brash Brands and introduces:
- A Modern Logo: Symbolizing Reza's significant impact and aspirations.
- Dynamic Dot Element: Representing Reza's role in influencing industries and communities globally.
- Refined Color Palette: Highlighting Reza's commitment to sustainability and innovation.
- Custom Typography: Enhancing brand recognition across platforms.
The rollout of the new branding will take place gradually over the next year across all Reza touchpoints, ensuring a smooth transition and seamless integration.
About Reza
Reza has long been a pillar of excellence in hygiene solutions across the Middle East, known for its unwavering commitment to innovation, safety, and customer well-being. Serving millions-from households to businesses-Reza's products are trusted to deliver the highest standards of cleanliness and protection. The launch of our new brand identity marks a bold step forward, reflecting Reza's ambition to lead the way toward a cleaner, healthier, and safer future for all, while staying true to the values and quality that have defined our legacy for decades.
Branding Agency CEO
"Reza's story is one of innovation, growth, and purpose. The new brand we've developed not only reflects the company's history but also embodies its ambition to lead in its industry locally and globally. It has been a privilege to partner with Reza on this exciting journey."
Contact:
Joana Kardouh, Reza
Email: joana.kardouh@reza.com
Gary OKelly, Brash
Email: Gary@brash.agency.com